- Kia is reconsidering resurrecting the Stinger as an EV
- Success of current “emotional” EVs might assist drive Kia’s choice
- Some huge adjustments should occur to ensure that it to truly promote properly this time round
The Kia Stinger may very well be making a comeback. Regardless of the automaker having already pulled the plug on the gasoline model of the sedan after the 2023 mannequin yr, the sporty sedan nonetheless lives on within the hearts of the parents at Kia. That features the corporate’s President, Ho-sung Track, who just lately confirmed that an all-new electrified model of the Stinger is “beneath examine.”
For these unfamiliar (and if that is you, we have to speak), the Stinger is a kind of cool vehicles that no person anticipated, particularly from Kia. It is a sporty, rear-drive sedan—or liftback, if you wish to get technical—with some severe kick. One thing you’d anticipate from the likes of the Germans and never from Kia. And regardless of it being such a novel providing with excessive reward from reviewers, it did not precisely skyrocket to the highest of Kia’s gross sales charts. Fairly the other, truly, planted within the backside three yearly that it was offered.
However now Kia’s sister model, Hyundai, is not simply making waves with an onslaught of latest efficiency fashions just like the Ioniq 5 N and N Imaginative and prescient 74 idea—it is making straight-up typhoons. So, naturally, Kia’s bigwigs are scratching their heads, questioning how they, too, can faucet into this market. Ought to they provide the world one other Stinger?
What Made The Stinger Particular
I alluded to it earlier than, however the Kia Stinger really was a one-of-a-kind for the model. Hell, it wasn’t only a cool automotive for Kia; it was a standout automotive, interval.
You could possibly possibility the Stinger with a 368-horsepower twin-turbo 3.3-liter V6, and it despatched all of that energy to the rear wheels. Certain, it did not have a row-your-own gearbox, however it did have sharp dealing with and was somewhat tossable in inventory type. And if you happen to wished the identical out of some other automotive manufacturers, you would be searching for a BMW 3-series or perhaps Audi A5.
Regardless of all of its quirks, the Stinger by no means actually pulled the gross sales numbers that made is a standout success. In any case, it is a sedan in an SUV-loving world, and its pricing ran parallel to its luxurious German counterparts. Maybe each had been causes that the Stinger did not promote very properly. I imply, it is not like most Audi patrons are cross-shopping a Korean sports activities automotive, proper?
So Simply Slap An Electrical Drivetrain In It
It is onerous to disregard the advertising and marketing techniques in EVs proper now. They’re one among two issues: extraordinarily sensible, virtually equipment like; or, a very emotional buy.
The Stinger was already a really emotional automotive that required a particular purchaser. The factor is, each Kia and Hyundai are seeing success by invoking an emotional response from its EV patrons. Kia has already proven that it is completely succesful in constructing a compelling electrical automotive—simply have a look at the EV6 and EV6 GT. However now, carry again a cult basic, and also you may need a recipe for achievement.
The most important query at hand is whether or not or not an electrical Stinger can have the identical emotional enchantment that it had when powered by its twin-turbo V6.
On one hand, EVs are fast—like, actually fast. The instantaneous torque from an entire cease make electrical vehicles (particularly these tuned to be sporty) an absolute blast to drive. However, they’re nonetheless lacking the carnal growl of an exhaust observe and dashing air gulped up by turbochargers. Kia has to make some severe strikes with an electrified Stinger, and it is aware of it.
“That type of mannequin is beneath examine,” stated Track, referencing the potential resurrection of the Stinger. “What sort of mannequin might help construct the model? That is what we are actually finding out.”
The Dilemma: Play Protected, Or Go Massive?
Kia has discovered itself in fairly a predicament. If the Stinger’s reincarnation is simply too tame, it dangers getting made enjoyable of on the playground and dropping out on a possible money seize. But when it actually, really builds a efficiency EV modeled after the unique, it not solely has to persuade patrons that it is higher than the unique, however persuade them to truly purchase it this time.
The unique Stinger was a very huge swing for Kia. And whereas it was a tremendous automotive, the ball did not fairly make it over the fence for a full-fledged dwelling run. In any case, Kia does one factor rather well: it makes smart, reasonably priced vehicles. And with hit after hit within the EV world (simply have a look at the EV6, EV9, and EV3—quickly to be obtainable within the U.S.), a Stinger EV does not seem to be a foul thought.
Both approach, Kia might want to decide quickly. And if the model is keen to roll the cube, it might win huge this time round.
