Pedego, one of many earliest entrants into the US electrical bicycle market and residential to over 200 brick-and-mortar e-bikes shops, will collaborate with Newport Seashore, California-based Electrical Bike Firm, bringing extremely personalized US-made electrical bikes into Pedego’s lineup.
Electrical Bike Firm has constructed a powerful popularity for its made-in-California electrical bikes, that are assembled on the firm’s handful of Newport Seashore amenities.
The corporate’s well-known Customizer program provides 1000’s of variations on its many fashions, permitting prospects to create a bespoke bike with a mix of a number of dozen paint colours, a variety of add-on equipment, and varied e-bike elements chosen by the rider.
Now Electrical Bike Firm and Pedego are teaming as much as convey that very same Customizer expertise into Pedego’s community of brick-and-mortar franchise shops across the US.
“Electrical Bike Firm is happy to announce a collaboration with Pedego, one of the vital revered names within the e-bike trade,” declared EBC in an announcement offered to Electrek. “This partnership goals to revitalize Pedego’s 200 areas throughout the U.S. by introducing Electrical Bike Firm’s USA-made e-Cruisers and its distinctive customization instruments, together with the design wall, the place prospects can design bikes like the favored Mannequin J, Y, E, or A.”
That design wall, also referred to as the Customizer, consists of a giant touchscreen show the place riders can bodily design their {custom} e-bike instantly on the wall earlier than sending it off to be built-to-order within the California manufacturing facility.
“The collaboration will improve buyer engagement by providing superbly personalised, absolutely constructed bikes, all made within the U.S.,” continued the corporate. “Electrical Bike Firm stands as a pacesetter in American-made, customizable e-bikes, whereas Pedego’s attain within the trade brings a longtime community of sellers and prospects. Collectively, they’ll create a robust synergy.”
The partnership seeks to deal with two key markets utilizing the identical bodily retailer: mass-produced, reasonably priced imports, in addition to built-to-order American-made bikes.
The primary two shops launching the brand new partnership embrace Pedego Electrical Bikes Corona Del Mar and Pedego Electrical Bikes Newport Seashore on the Newport Peninsula, although nearly all of Pedego’s community is anticipated to observe swimsuit. Take a look at how the Customizer system works within the quick video under.
Electrek’s Take
That is an attention-grabbing growth as a result of it comes at a time after we’re witnessing fast consolidation within the e-bike market. Simply final week noticed two giant e-bike manufacturers shut down, underlining how elevated competitors and a squeezing market have impacted the ballooning e-bike trade.
When as soon as competing manufacturers can work collectively on partnerships or mergers that profit each of them by combining distinctive promoting propositions, prospects profit by sustaining entry to these distinctive fashions.
On this case, Pedego is the undisputed king of placing ready-to-ride e-bikes on showroom flooring and making them accessible to potential prospects, which is a rarity on this direct-to-consumer world we’re residing in. Pedego’s mannequin has lengthy set the corporate other than most different internet-based electrical bike manufacturers within the US. However, Electrical Bike Firm’s well-known custom-built e-bikes present a novel alternative for one-of-a-kind rides which might be constructed by American employees who earn a residing wage and work in comfy situations.
Each manufacturers having the ability to workforce up looks like a win-win, conserving ready-to-ride electrical bikes out on the ground but additionally bringing prospects the choice of constructing their very own {custom} bike instantly on the wall by means of customizer software program inside the shop.
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