Right this moment I purchased an electrical bike that I don’t want and that I’ll by no means journey. However this isn’t about me. It’s concerning the firm that makes the bike. Extra particularly, it’s about how right now, on Giving Tuesday, the e-bike firm Lectric eBikes is setting an instance not only for the whole e-bike business, however for contemporary capitalism as a complete with a philanthropic program that speaks to the core of the corporate’s values.
Lectric eBikes has a well-documented historical past of philanthropy as a key side of the corporate’s enterprise mannequin. After hovering to success with a rising line of reasonably priced and widespread electrical bicycle fashions, the e-bike model has devoted a major chunk of its yearly income to charitable causes, gifting away thousands and thousands of {dollars} in donations and thousands and thousands extra in free e-bikes to worthy causes.
Final yr alone, Lectric Ebikes donated over US $2.5 million to help a wide range of charities.
Every vacation season, the corporate explores a brand new type of charitable contributions on Giving Tuesday, a worldwide generosity motion held yearly on the Tuesday after Thanksgiving, encouraging individuals to offer again by means of donations, volunteering, and acts of kindness.
For instance, in previous years the corporate has allotted 1000’s of {dollars} for every of its workers to donate to worthy causes of their alternative. In a brand new twist on that mannequin, this yr Lectric eBikes has partnered with its group of take a look at riders and content material creators to assist increase the giving message additional. The e-bike model is committing $250,000 and partnering with content material creators throughout the nation to help charities near their hearts with donations of $5,000 or a group of 5 e-bikes.
As Lectric eBikes co-founder and CEO Levi Conlow says of the model’s companions and riders in all places, “What’s vital to you is vital to us. The consultants and lovers who we work with have a good time the advantages and joys of electrical transportation by means of their enjoyable and informative video channels each day. We’re excited to see these efforts assist individuals in communities throughout these fan bases whereas elevating consciousness for a lot of vital causes.”
Along with the charities chosen by its content material companions, the Phoenix-based e-bike maker is pledging $250 from every e-bike bought on Giving Tuesday to one among its most well-liked organizations, Arizonans for Youngsters. This charity creates alternatives to handle challenges and enhance the susceptible lives of abused, deserted, and uncared for youngsters in foster care, working to information every youngster towards a brighter future.
And that’s the place I are available in. Properly, I ought to again up and say that initially, I’m additionally proud to have been requested to participate in Lectric’s content material companion marketing campaign, having chosen a charity that helps rehabilitate survivors of terror assaults after seeing that trauma firsthand. However past merely throwing round Lectric’s cash, I feel it’s vital to additionally put my very own pores and skin within the sport. So in help of Lectric’s beneficiant pledge of $250 donated to charity for each e-bike bought right now, I’m shopping for an e-bike.
It received’t be for me, however reasonably, I’ll donate it as a part of my very own charitable program I began referred to as Ebikes For Good. For round 18 months now, I’ve run this system on my private YouTube channel, gifting away one free e-bike on the finish of every of my movies to somebody in want of a type of unbiased transportation however who can’t afford an e-bike themself.
Lectric eBikes’ personal generosity has impressed me to make use of the sources and platforms accessible to me to encourage others to do good in their very own method. And I consider in main by instance. I’ve been lucky sufficient previously to companion with superior corporations like Lectric to offer out e-bikes to these in want, however have additionally purchased a number of e-bikes myself in instances the place I see somebody who I do know an e-bike could make a drastic change of their life. For many individuals, an electrical bike may give them the independence to achieve the grocery retailer, arrive at medical appointments, start a journey again into good well being, or simply typically go for a refreshing bike journey for their very own psychological well being.
There are lots of people hurting on the market, and so the next message is just meant for individuals who are lucky sufficient to be ready the place they will afford one thing like this. Should you’ve been on the fence about getting a brand new e-bike (and haven’t but taken benefit of large gross sales this season), then right now can be an amazing day to get an electrical bike and have $250 of that buy go to charity on the similar time.
I don’t take as a right my place as a trusted voice within the e-bike business. I’ve lengthy coated, reviewed, and promoted e-bikes that I really feel are good buys primarily based on their efficiency and worth (and slammed just a few alongside the best way the place it was deserved). Whereas I’ll by no means let you know that Lectric eBikes is the most effective e-bike model within the absolute sense, I’ve lengthy described them as doubtless the most effective worth anyplace within the US e-bike market. A $4,000 e-bike is nice, however a $999 e-bike that may do 80% of the identical job is usually a greater worth proposition for many individuals on tighter budgets.
The standard and efficiency for the value level right here is solely unmatched. So if I can help an organization I consider in, and now have that help assist others in want, then that’s the epitome of a win-win in my e book.
So, in abstract, that’s why I simply purchased an electrical bike that I don’t want and can by no means use. And I wouldn’t have it every other method.
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