Tesla is cranking up its advertising efforts in China. This time round, the electrical car maker is selling its repute for producing autos with the most effective security requirements on the highway.
Tesla VP of Exterior Affairs Grace Tao highlighted the corporate’s give attention to security in a publish on Weibo. As per the manager, the Tesla Mannequin 3 turned a double five-star mannequin of “China Electrical Automobile Fireplace Security Index” and “Vehicle Fireplace Security Certification.” She additionally famous that within the final six years, Tesla has had no world remembers as a result of fireplace dangers.
Tesla’s security at a look:
- Fireplace Security Stats: Tao highlighted that the chance of a Tesla catching fireplace is simply one-eighth that of a gasoline automobile, and that features incidents like constructing fires and arson.
- High Marks for Mannequin 3: She identified that the Tesla Mannequin 3 boasts high security rankings, with 5 stars on each China’s EV fireplace security index and the automotive fireplace security certification.
- Security as Customary: Each Tesla, from the reasonably priced Mannequin 3 sedan and the extremely widespread Mannequin Y crossover to the high-end Mannequin X Plaid consists of complete energetic and passive security options as commonplace.
An ever-continued push in direction of security:
“We proceed to enhance the boundaries of auto security via steady technological innovation and strict manufacturing and manufacturing requirements. Yearly, our autos surpass ourselves in energetic and passive security, information privateness safety, fireplace security, and different fields. Shopping for a Tesla means shopping for the world’s high car security configuration,” Grace Tao wrote in her Weibo publish.
Tesla China by the numbers:
- November wholesale: Knowledge launched by the China Passenger Automobile Affiliation (CPCA) has revealed that Tesla bought 78,856 vehicles wholesale in November. This represents a 15.49% leap from the 68,280 that have been bought wholesale in October 2024.
- Native Gross sales: Media experiences have prompt that Tesla bought over 73,000 models in China throughout November, as famous in a report from CNEV Publish. The vast majority of these autos are comprised of the Tesla Mannequin Y.
- Yr to Date: From January to October 2024, Tesla’s home gross sales in China reached 500,685 autos, an 8.29% improve year-over-year.
Tesla’s This fall 2024 efforts:
- Extra Incentives: To additional enhance gross sales this This fall, Tesla China has introduced an RMB 10,000 low cost on choose Mannequin Y variants. The corporate additionally prolonged its five-year 0% curiosity financing provide till the tip of December.
- Bold supply targets: Elon Musk has acknowledged that he believes Tesla China can meet or exceed its 2023 world deliveries. For Tesla to attain this objective, it must ship a file 515,000 autos this This fall 2024.
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