- Kia and Samsung collaborate to reinforce the digital ecosystem of Kia’s Platform Past Automobiles (PBVs) for enterprise
- Samsung’s B2B IoT platform – ‘SmartThings Professional’ – will probably be built-in into Kia PBVs for seamless connectivity between automobiles and enterprise environments
- The ‘Plug & Play’ enterprise mannequin will permit small enterprise homeowners to rapidly and flexibly customise their PBVs to go well with their particular wants
- Kia and Samsung plan to discover new IoT options and world enlargement, constructing on Korea’s fame for sensible expertise
Kia Company has entered right into a strategic partnership with Samsung Electronics Co., Ltd. to introduce next-generation ‘Web of Issues’ (IoT) options for its Platform Past Automobiles (PBVs) choices.
The 2 corporations signed a Memorandum of Understanding throughout Kia’s 2025 EV Day in Spain, marking a big step towards redefining each the ‘In-Automobile’ and ‘Out-of-Automobile’ expertise for PBV prospects.
The signing ceremony was attended by Sangdae Kim, Head of Kia’s PBV Division, and Chanwoo Park, Govt Vice President of B2B Built-in Providing Heart at Samsung Electronics.
The collaboration aligns with Kia’s wider Platform Past Automobile technique, which seeks to broaden the function of PBVs past transportation into personalized enterprise options that may be built-in into broader digital ecosystems.
“Kia PBVs are designed to be extra than simply automobiles, they’re clever enterprise options that join seamlessly with digital ecosystems,” mentioned Sangdae Kim, Head of Kia’s PBV Division. “We anticipate that our enterprise collaboration with Samsung, leveraging its AI B2B resolution SmartThings Professional, will lengthen the car consumer expertise for our enterprise prospects past PBVs into the broader IoT ecosystem. This partnership is anticipated to create new alternatives for locating buyer worth.”
Kia will combine Samsung’s IoT platform, ‘SmartThings Professional’, into its PBVs, enabling wi-fi management of linked units and applied sciences by way of a ‘Plug & Play’ service. This resolution permits enterprise prospects to combine and handle IoT-enabled home equipment with out advanced installations, just by attaching a sensible connector.
“By integrating SmartThings Professional into Kia PBV, we plan to current an clever new method for companies to be linked to their prospects,” mentioned Chanwoo Park, Govt Vice President of B2B Built-in Providing Heart at Samsung Electronics. “We’ll present an optimized built-in retailer administration expertise based mostly on personalized options to cater for a variety of B2B prospects together with the self-employed and small enterprise homeowners.”
Connectivity between PBVs and enterprise environments
By integrating SmartThings Professional into its PBVs, Kia is enabling automated connectivity between automobiles and enterprise areas. This integration permits B2B prospects to configure enterprise routines, activating the suitable routine based mostly on the vacation spot entered within the PBV’s ‘In-Automobile Infotainment’ (IVI). This enables for seamless and safe administration and monitoring of exterior enterprise operations, even whereas on the highway.
As an illustration, when small bakery homeowners set a close-by wholesale market because the vacation spot, the pre-programmed enterprise routine will activate an ‘Ingredient Buy Mode’, and the car’s inner refrigeration system will probably be mechanically adjusted to make sure the components stay contemporary through the journey.
As soon as the components are bought and the shop is about because the vacation spot, ‘Commute Mode’ will activate. This enables the homeowners to organize the shop earlier than arriving by turning on the air-conditioning, signage, and different tools. They will additionally obtain a job record intelligently, comparable to checking stock and changing filters, enabling them to organize the shop for operation with out employees.
After enterprise hours, they’ll activate a ‘Closing Mode’, which ensures that the shop’s units are powered off, energy-saving measures are utilized, and safety administration is taken care of mechanically. They will even obtain real-time notifications by way of IVI whereas driving if uncommon exercise is detected or if upkeep is required, comparable to within the case of machine malfunctions.
Additional examples of the expertise’s performance embrace an ‘Unmanned Operation Mode’, which hospitality venues can use to remotely deal with check-ins and check-outs, unlock room doorways, management units, and optimize local weather management settings. Even whereas driving, homeowners can monitor the inside and exterior of the rooms by way of IVI and examine visitor reservation data to carry out distant check-ins and check-outs.
SmartThings Professional will make the most of AI-driven sample recognition to suggest and refine automated enterprise routines, whereas PBV homeowners will have the ability to monitor and management these options instantly by way of the car’s infotainment system, or by way of a pill machine.
Increasing PBV enterprise options for world B2B prospects
Alongside SmartThings Professional integration, Kia and Samsung plan to develop specialised IoT options tailor-made to the distinctive wants of PBV enterprise prospects throughout varied industries.
The 2 corporations will first launch pilot companies for small enterprise homeowners and self-employed prospects as a part of this partnership. Transferring ahead, they’ll work on growing IoT product strains particularly for PBVs and bundled options tailor-made to the wants of B2B purchasers. In addition they purpose to create new enterprise fashions and lengthen their companies to B2B prospects globally.
This broader integration of expertise, pushed by the partnership between the 2 corporations, will allow a seamless service that connects mobility, expertise and enterprise. The collaboration reaffirms Korea’s robust fame for sensible expertise and Kia’s dedication to growing smarter, extra environment friendly mobility options.
