- Kia and LG Electronics cooperate to current idea fashions for cellular skilled and leisure areas based mostly on Kia’s Platform Past Cars (PBVs)
- The PV5 Spielraum Studio idea for cellular work and the PV5 Spielraum Glow cabin idea for out of doors actions debut on the 2025 Seoul Mobility Present
- Kia and LG are collaborating to launch the idea fashions within the second half of 2026
Kia Company and LG Electronics in the present day introduced a partnership to collaborate on the implementation of mobility area options based mostly on PBV (Platform Past Car) expertise.
The businesses signed a Memorandum of Understanding (MOU) on the Kia pavilion on the 2025 Seoul Mobility Present, held at KINTEX in Goyang, South Korea, and unveiled idea fashions for cellular work and leisure areas that incorporate superior residence home equipment into Kia’s PBVs.
The MOU signing ceremony was attended by Received-Jeong Jeong, Govt Vice President and Head of Korea Enterprise Division at Kia, and Lyu Jae-cheol, president of the LG House Equipment Answer Firm.
The settlement brings collectively Kia’s PBV expertise and LG’s experience in AI options. The businesses purpose to supply personalized area experiences for customers, tailor-made to completely different life and work wants, by integrating superior residence home equipment into PBVs. This may allow customers to rework the car into a personalised workplace, studio, lounge, and so forth.
“By providing mobility area options that mix cars with residence home equipment, we purpose to steer a transformative shift in clients’ life,” mentioned Received-Jeong Jeong, Govt Vice President and Head of Korea Enterprise Division at Kia. “This partnership with LG Electronics advances the core worth of PBVs, contributing to a brand new mobility paradigm the place automobiles evolve into customized areas for residing and dealing.”
PV5 Spielraum ideas
Kia and LG are showcasing two PV5 Spielraum idea fashions on the Kia pavilion through the 2025 Seoul Mobility Present, held from April 4 to 13. The phrase ‘Spielraum’ – German for ‘play area’ – displays the idea of versatile mobility environments.
- Spielraum Studio idea: The Spielraum Studio idea is geared toward solo entrepreneurs who journey steadily, requiring each workspace and storage. It options LG’s AI-powered residence home equipment, comparable to its modular Stylers[1], good mirrors, and low machines, that are built-in to optimize the PV5’s inside. The AI system can monitor the consumer’s enterprise schedule, calculate the remaining journey time to the vacation spot, and advocate equipment settings accordingly.
- Spielraum Glow cabin idea: The Spielraum Glow cabin idea is designed to cater to the rising demand for automobile picnic experiences. It consists of home equipment comparable to fridges, lightwave ovens, and wine cellars, seamlessly supporting a variety of outside leisure actions. Every equipment has MoodUP™ panels[2] that modify shade based mostly on the consumer’s preferences, offering a novel expertise.
The 2 firms are working collectively to convey the idea fashions to market within the second half of 2026. With this settlement as a place to begin, in addition they plan to cooperate in growing superior residence home equipment and AI options that may streamline and improve on a regular basis duties.
[1] LG Styler is LG’s clothes care answer designed for garment caring, specializing in sanitization and deodorization by TrueSteam™ Expertise. It additionally reduces wrinkles with its transferring hanger and steam.
[2] The MoodUP panel is a function in LG MoodUP™ fridges that permits customers to vary the colour of the door panel through LG ThinQ™ app, enabling the customization of colours to match the popular environment or temper.
