A brand new commerce deal between Donald Trump and the European Union is ready to shake up the auto trade once more. Throughout a gathering in Scotland with European Fee President Ursula von der Leyen, Trump agreed to decrease tariffs on most EU items—together with new automobiles—from 27.5% to fifteen%. That’s nonetheless six instances greater than the two.5% tariff that existed earlier than Trump’s commerce strikes, nevertheless it’s a notable drop from the steep duties imposed earlier this yr.
Aid, However Not a Return to Regular
For BMW, it is a blended bag. The corporate, together with Mercedes-Benz, Volkswagen, and others, had been hit arduous by the 27.5% tariff launched in April. These greater import prices disrupted provide chains, inflated sticker costs, and compelled firms to revisit monetary forecasts. In accordance with Bloomberg Intelligence, BMW and Mercedes stand to achieve round €4 billion ($4.7 billion) in earnings reduction due to the brand new deal. A giant a part of that comes from what’s not being taxed anymore: round 185,000 automobiles exported yearly from their U.S. factories—like BMW’s Spartanburg plant in South Carolina—again to the EU at the moment are doubtless exempt from tariffs.
However not every little thing’s lined. Automobiles heading into the U.S. from Europe nonetheless face that new 15% charge. So whereas the worst-case state of affairs of a 30% tariff (which Trump had threatened to impose) was averted, the brand new deal doesn’t restore pre-2024 situations.
Why It Issues for BMW
The U.S. is considered one of BMW’s most worthwhile markets. The corporate exports extra automobiles from its U.S. plant than it imports into the nation—making it a uncommon instance of a German automaker with a major U.S. manufacturing footprint. Nonetheless, the brand new tariff construction means added prices and extra stress. BMW must resolve whether or not to soak up the distinction or go it on to clients, neither of which is right in a aggressive market. The EV transition is already consuming into margins, and slowing demand for electrical fashions hasn’t helped.
Germany’s Response
German Chancellor Friedrich Merz welcomed the deal, calling it a mandatory step to keep away from additional financial harm. Germany’s financial system leans closely on automotive exports, and its main automakers had been bracing for an additional wave of monetary pressure if the 30% tariff had gone by way of.
Executives from BMW and different German automakers had made repeated journeys to Washington in current months to push again towards the escalating commerce struggle. Whereas they didn’t get every little thing they wished, the exemption for U.S.-built automobiles headed to Europe is a win. BMW and its friends are coping with extra than simply tariffs. Competitors from Chinese language manufacturers is rising, and the EU’s regulatory calls for proceed to climb. On the identical time, automakers are spending billions on EV improvement whereas making an attempt to handle slower-than-expected adoption in most markets.
When Will The New Tariffs Begin?
The August 1 rollout of the brand new tariff guidelines provides BMW a bit extra readability, however not a lot consolation. Whereas the deal prevents additional escalation, it locks in a better price baseline for doing enterprise within the U.S.—a market the place German manufacturers depend on sturdy gross sales and strong margins.
In brief, the stress hasn’t disappeared. It’s simply shifted.
August 1, 2025.
It drops from 27.5% set in April 2025 however continues to be greater than the pre-2024 2.5% responsibility.
No. A 50% tariff on metal and aluminum stays.
Decrease import prices than the April peak, ongoing stress on EU-built imports, and a few reduction through U.S.-built automobiles exported again to the EU.
BMW has but to speak on that. We consider it is determined by mannequin combine and prices. Manufacturers can soak up some prices or regulate pricing.
