Agriculture met automotive at this 12 months’s Motor Valley Fest the place CNH demonstrated what true innovation means
Attending the 2025 Motor Valley Fest in Modena was a strong reminder of how far our business has come – and the place we’re headed. Representing CNH for the second consecutive 12 months at this celebration of technological excellence was greater than a privilege; it was an opportunity to affirm our dedication to expertise, expertise and sustainable innovation in each agriculture and building.
Making our mark in supercar territory
Within the coronary heart of Italy’s legendary Motor Valley, among the many iconic automotive manufacturers that formed a area, CNH proudly stood for one thing totally different – the way forward for off-highway equipment. As an organization rooted in what we proudly name the Tractor Valley, our presence served as an announcement about the place actual engineering transformation is going down.
Our San Matteo hub performed a central function on this message. It’s not only a website of manufacturing; it’s a centre of innovation and expertise growth. All through the competition, we had the chance to highlight the investments we’re making in R&D, sustainability, design and digital agriculture to draw the long run expertise that can see our business proceed to flourish.
Expertise that connects and transforms
I used to be particularly happy with our group’s participation in key roundtables. We spoke about how we’re embedding synthetic intelligence and robotics into our machines to optimise operations and cut back the burden on farmers. It was an opportunity for us to attach not solely with business specialists from prestigious automotive manufacturers, but additionally to unfold our message centred on how superior tech helps feed the world.
Connectivity is equally crucial. In Might, we introduced a worldwide partnership with Starlink to convey satellite tv for pc web to our tools. It is a game-changer particularly for farmers in distant areas, making certain seamless knowledge switch, fleet administration and AI-powered insights the place an web connection isn’t all the time dependable.
We additionally highlighted our work in different fuels and electrification, alongside two automobiles on show in Modena’s metropolis centre – the New Holland T7 Blue Energy and our E25X electrical mini excavator. These machines aren’t simply future-ready, they characterize the type of engineering that can outline the following decade of sustainable productiveness.
“Within the coronary heart of Italy’s legendary Motor Valley, among the many iconic automotive manufacturers that shapes a area, CNH proudly stood for one thing totally different”
Engineering the long run
Expertise is the muse of all of it. We’d like younger minds who’re simply as comfy with code and cloud platforms as they’re with torque and hydraulics. And we discovered this in abundance on the competition.
This 12 months’s Motor Valley Fest wasn’t only a showcase – it was a platform to precise our imaginative and prescient of expertise with objective, connectivity that empowers and innovation that’s each sensible and profound. And who is aware of, we could have turned a number of petrol-heads into future agricultural engineers! At CNH, we’re not chasing developments – we’re constructing a extra resilient future for many who feed and construct the world. And we’re doing it from proper right here within the coronary heart of Motor Valley.
This column first appeared within the August problem of iVT
