It was in 2002 when ALPINA revised its iconic badge for the fourth time for the reason that well-known emblem was created again within the Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months beneath the BMW company umbrella. In keeping with a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the logo is slated for a minor replace for next-generation automobiles.
Whereas we will’t share the brand new brand right here as a result of copyright causes, you possibly can view it on the supply hyperlink under. It introduces a delicate evolution that solely diehard ALPINA followers are prone to discover. Purists shall be glad to listen to that the only throttle on the left and the crankshaft on the precise stay. Nevertheless, the defend has been eliminated for a minimalist look. Talking of simplifying issues, the brand is proven in black and white. That mentioned, it wouldn’t appear proper for the standard crimson and blue heart to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the more moderen submission from January 2025 issues the brand new brand with out the addition of BMW to the brand new/previous badge. This might counsel that automobiles shall be marketed as BMW ALPINA in press supplies and commercials, however the mildly revised brand itself gained’t incorporate the BMW title.
BMW owns each emblems, that are registered beneath the next lessons within the items/companies class. Class 12 covers: “Cars; drives for vehicles; engines for vehicles; elements and equipment for vehicles.” Class 35 consists of: “Provision of economic info and provision of economic info and recommendation to shoppers within the number of services and products; retail and wholesale companies regarding vehicles and their elements and equipment.”
Curiously, the brand new brand submitting additionally consists of Class 37. It refers to: “Set up, cleansing, restore, and upkeep work regarding automobiles and elements and equipment for automobiles; restoration of automobiles; rental, leasing, and letting of things in reference to the availability of the aforementioned companies, insofar as included on this class; recommendation and knowledge regarding the aforementioned companies, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration companies for older ALPINA fashions. Perhaps it’ll comply with the identical technique utilized by BMW Basic to help homeowners of classic automobiles.
Regardless of the case, the new-era ALPINA beneath BMW’s management begins in 2026. The mum or dad firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Supplied there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Collection is making a return, doubtlessly joined by a next-generation X7. Each are mentioned to function V8 energy and probably even EV derivatives.
Pushing ALPINA additional upmarket will probably come on the expense of lower-tier fashions. In consequence, the B3, B4, and their crossover derivatives could possibly be residing on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can also be anticipated to be dropped, as BMW is making ready to section out the 8 Collection lineup.
Supply: German Patent and Trademark Workplace (DPMA) through CarBuzz
