The electrical car market continues to shift quickly in 2025, with leasing tendencies and shifting incentives enjoying as a lot of a task in purchaser conduct because the vehicles themselves. Whereas Tesla nonetheless dominates general EV gross sales, new information from Experian highlights an attention-grabbing story creating across the BMW i4. As soon as absent from the highest 10, the i4 climbed into sixth place in Q2 2025. Extra outstanding is not only what number of i4s are discovering driveways, however how individuals are entering into them.
i4 Purchases in Q2 2025 At a Look
Based on information revealed by Experian, the BMW i4 was the sixth most-sold EV in Q2 2025. The i4 general represented 2.44% of all EV purchases. Whereas nobody stood an opportunity towards Tesla — the Mannequin Y and Mannequin 3 nonetheless reigned supreme at 24.02% and 18.45% of the market share, respectively — it was a more in-depth race between the gamers remaining on the sector. The Chevy Equinox EV represented 4.78% of the EVs bought in Q2, whereas the Hyundai IONIQ 5 took house 3.57%. The Mustang Mach-E simply barely outsold the i4 with 2.68% of the section. For reference, all three non-BMWs fell from final quarter, whereas the i4 wasn’t even within the prime 10 final quarter.
Way more attention-grabbing is how individuals are shopping for their EVs — significantly the i4. Folks taking house a BMW i4 virtually solely lease, with 88.63% of shoppers selecting to take action. The second highest within the prime 10 is the Honda Prologue with an 83.83% lease fee. In comparison with the highest sellers, there’s much more disparity. Over 70% of shoppers taking house a Tesla Mannequin Y are financing or paying money — simply 29.79% are leasing. Round 58% of shoppers select lease a Mannequin 3. The Mustang and Equinox EVs are nearer to 60% lease fee whereas 65% of IONIQ 5 prospects choose to lease. Curiously, the Hyundai additionally has the best variety of consumers paying money — 21.26% of IONIQ 5 consumers achieve this.
Wilder nonetheless is that, regardless of the BMW i4’s extraordinarily excessive lease take charges, it’s actually a drop within the bucket. The Mannequin 3 and Mannequin Y collectively signify 30.97% of all EV leases originating throughout Q2 2025. The BMW? Simply 3.76%. It paints an actual image of simply how a lot quantity Tesla strikes in comparison with BMW’s EV choices.
BMW i4 Lease or Mortgage: What’s the Actual Distinction?
Final quarter, the common distinction between a lease and mortgage cost throughout all EVs was $175. It stays precisely the identical in Q2. And, certainly, the BMW i4 itself doesn’t buck any tendencies. In Q2, the common lease cost was $672 monthly for a brand new BMW i4, whereas the common mortgage cost hovered round $855 monthly. That’s a $183 distinction. Final quarter there was a $182 distinction. The common lease price $684 monthly and the common mortgage was $866 monthly.
Whereas i4 gross sales perked up relative to the remainder of the section, EVs general took a downturn in Q2. The market share of EVs dipped to eight.34%, down from 9.83% in Q1 2025. Curiously, hybrids take pleasure in an uptick to almost 15% of the market share. We expect the lease charges on the i4 are excessive for a couple of causes: first, it’s one of many dearer choices. Secondly, and far more importantly, leasing is the one technique to nonetheless take pleasure in a $7,500 tax credit score. At the very least, for now. Will probably be attention-grabbing to see what Q3 brings for the BMW i4 because the US EV market continues its shakeup.
Supply: Experian
