Though Ford set a brand new month-to-month EV gross sales report in November, demand for the electrical F-150 Lightning pickup continued falling. Fortunately, greater Mustang Mach-E and E-Transit gross sales carried the burden.
Ford EV gross sales attain new report in November 2024
The automaker bought 166,373 autos within the US final month, up 14% 12 months over 12 months and its greatest November gross sales month for the reason that pandemic.
Ford set a brand new month-to-month EV gross sales report with 10,821 all-electric fashions bought in November, up 21%. Regardless of the record-setting efficiency, Ford bought fewer F-150 Lightning electrical pickups than final November.
F-150 Lightning gross sales fell 17% from 4,393 in November 2023 to three,643 final month. By the primary 11 months of the 12 months, Ford Lightning gross sales are nonetheless up 39% at over 28,300. In the meantime, Ford’s different two all-electric fashions boosted the expansion.
With one other 5,938 Mustang Mach-Es bought final month, Ford’s electrical crossover SUV stays a prime vendor within the US.
By November, Ford has bought almost 45,000 Mach-E fashions, 25% greater than the roughly 36,000 handed over final 12 months. Ford’s electrical van noticed considerably greater gross sales, with 1,240 E-Transit vans bought final month, up 358% from November 2023.
Regardless of the expansion, Ford’s inventory was down on Wednesday following its November gross sales launch. Shares of Ford Motor (NYSE: F) are down 6% in 2024.
Maintaining with the competitors
Ford’s report EV gross sales come as a number of rivals additionally reported greater demand for electrical fashions. Kia and Hyundai each set new November gross sales data as new EVs, just like the 2025 IONIQ 5 and three-row EV9, achieve momentum.
Honda is one other model to control within the US electrical automobile market. Regardless of delivering the primary fashions in March, Honda has bought over 25,000 Prologue electrical SUVs within the US. With over 6,800 Prologue fashions bought in November, Honda’s electrical SUV even outpaced the Mustang Mach-E.
Ford’s electrical pickup can be dealing with stiff competitors from the Tesla Cybertruck, Chevy Silverado EV, and GMC Sierra Denali EV hitting the market.
To maintain up with the competitors, Ford is providing vital incentives on its EV fashions to shut out the 12 months with a number of low cost applications. Ford is providing 0% curiosity for 72 months and $5,000 in Bonus Money.
Lease bonuses are even higher, with as much as $10,500 off the 2024 Mustang Mach-E and $6,500 off the F-150 Lightning.
By its “Ford Energy Promise,” the corporate can be giving EV patrons a free Degree 2 dwelling charger and masking the price of set up. Ford can be offering free 24/7 dwell help and an 8-year/ 100,000-mile battery guarantee.
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