- Kia provides 130-strong car fleet to AO25 event organizers, made-up completely of award-winning all-electric and hybrid fashions
- Kia to reaffirm its dedication to electrification, showcasing EV3, EV5, EV6 and EV9 all through the event
- New model campaigns ‘What’s Your Subsequent Transfer?’ and ‘What Strikes You?’ to have interaction followers globally and domestically
Kia Company is as soon as once more supporting the Australian Open – the celebrated tennis Grand Slam occasion of the Asia-Pacific area – by way of the availability of a fleet of official event automobiles, together with its all-electric EV5, EV6 and EV9 fashions, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV fashions.
Because the Main Associate of AO25, the model held an official car handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Match Director; and Ash Barty, Australian Open champion. Following 24 years of help, Kia continues to be the Australian Open’s longest-running main companion.
Kia introduced event officers with a fleet of 130 automobiles, that includes 25 items of EV9, 15 items of EV5, 10 items of EV6, 30 items of Carnival HEV, 25 items of Sorento HEV and 25 items of Sportage HEV. That is the primary 12 months that each one event automobiles are electrified – both all-electric or hybrid. The automobiles will present gamers, match officers and VIPs with secure, comfy and sustainable transport round Melbourne throughout AO25 which runs from January 12 to 26.
“Our partnership with the Australian Open has at all times been about pushing boundaries and provoking motion, and this 12 months we’re excited to take it additional with our electrified fleet,” commented Ho Sung Track, Kia President and CEO. “By showcasing our EV and hybrid fashions, we reaffirm our dedication to sustainable mobility whereas supporting one of many world’s most prestigious sporting occasions.
“By way of our AO25 campaigns, immersive buyer experiences, and collaborations with Tennis Australia, we goal to rejoice the spirit of progress and empower people to embrace their ‘subsequent strikes’. Kia’s electrical automobiles are on the coronary heart of this journey, embodying the way forward for mobility and connecting followers worldwide to the vitality of this very good occasion.”
Kia is taking the chance of AO25 to underscore its dedication to creating all-electric and hybrid vehicles accessible to a better variety of individuals, with the official car fleet and a collection of fan engagements. The corporate is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) all through the event whereas providing followers the chance to have interaction with EV know-how at main touchpoints throughout Melbourne Park.
“We’re delighted to proceed our shut relationship with Kia, the Australian Open’s longest-serving companion and one of the vital enduring sports activities sponsorships in Australia,” stated Craig Tiley, Australian Open Match Director. “The Australian Open and Kia are each dedicated to cultivating and celebrating the spirit of progress – making us very best companions.”
“We’re delighted to share that this 12 months’s fleet of 130 Kia automobiles is made up completely of award-winning all-electric and hybrid fashions, demonstrating each Kia and the AO’s dedication to sustainability and innovation. When Kia’s iconic AO vehicles begin showing on Melbourne’s streets, the town is aware of that the AO has arrived, creating an unbeatable environment and buzz.”
As a part of AO25, Kia is introducing its newest model marketing campaign, ‘What’s Your Subsequent Transfer?’, that includes the Kia EV3 globally and the EV5 domestically, to have interaction tennis followers in the course of the Australian Open. This marketing campaign, aligned with Kia’s model ethos, “Motion That Evokes,” showcases the vitality and progressiveness of AO25 whereas encouraging audiences to tackle new challenges. Specifically, the documentary movie ‘Rafa’s Subsequent Transfer’ illustrates Nadal’s story on the Australian Open and his day-to-day pursuits exterior of tennis.
Kia is teaming up with Tennis Australia once more to supply an inspiring four-episode digital collection titled ‘What Strikes You?’. This collection will discover the non-public tales of present tennis gamers delving into what fuels their ardour past the tennis courtroom. By way of candid interviews performed contained in the Kia EV5 and EV9, the collection highlights how these athletes discover inspiration of their lives and promotes Kia’s electrical automobiles as symbols of innovation and motion.
Moreover, Kia has launched a collection of applications to create unforgettable experiences for its prospects and followers throughout AO25. 90 Kia prospects from around the globe, chosen by way of promotional actions after test-driving and buying Kia EVs, will be a part of dwell match viewing and a particular tour of Melbourne Park. Ten influencer groups will even attend the occasion as visitors of Kia and create partaking content material from AO25 as they drive by way of the town of Melbourne in Kia EVs.
In one other initiative, 20 kids in Korea have been chosen as official Ballkids for AO25. These kids will even take pleasure in once-in-a-lifetime experiences, reminiscent of being on the courtroom with the world’s greatest gamers, partaking in tennis actions, and exploring Melbourne’s wealthy tradition and iconic sights.
