August 2024 gross sales figures are in, and with that, Proton gross sales has exceeded the 100,000-mark for the sixth 12 months operating. Final month noticed gross sales of 12,690 models (together with exports, which is how Proton counts), bringing the year-to-date (YTD) tally to 101,489 models. The corporate says that it has solidified its second place within the general league desk with a forecast market share of 19%.
Complete business quantity (TIV) for the Malaysian automotive market is estimated to have grown by 1.3% month-on-month to roughly 72,678 models in August, whereas the YTD determine is estimated to be at 534,766 models, a rise of 6.2% over 2023, Proton says.
Highlights for the month embrace sturdy gross sales of the Proton X50 for a second consecutive month (up to date X50 ‘RC’ was launched in early June) and export quantity doubling in comparison with July because of a document month in Brunei.
With 2,440 models delivered in August, YTD gross sales of the B-segment SUV now stand at 15,229 models. Total, the evergreen Saga leads the best way in complete gross sales – following document supply of seven,855 models in July, gross sales of the funds sedan got here in at 6,211 models final month for a YTD complete of 48,904 models, up 6.7% over 2023.
The S70 sedan contributed 1,205 models (13,755 YTD), the Persona 1,452 models (13,116 YTD) and the X90 flagship SUV noticed gross sales of 241 models in August (2,507 YTD). There have been 403 patrons of the Iriz hatchback (3,719 YTD).
“In gentle of the resilient home financial system, with GDP development projected at 4% to five%, Proton agrees with the Malaysian Automotive Affiliation’s choice to extend the full-year TIV projection to 765,000 models and we stay optimistic in regards to the potential for additional development within the native automotive business. Malaysia’s automotive market stays buoyant, and that is mirrored by our gross sales quantity exceeding 100,000 models for a sixth consecutive 12 months with 4 months remaining in 2024,” mentioned Roslan Abdullah, CEO of Proton Edar.
“Whereas there was a whole lot of competitors this 12 months from new manufacturers, market response to Proton’s newest up to date fashions has been constructive with sturdy reserving numbers seen nationwide. This can be a testomony to the effectiveness of the enhancements made and speaks volumes in regards to the significance of getting a market main community of 3S/4S shops to serve our clients’ wants,” added Roslan, who can be deputy CEO of Proton.
As for exports, Proton’s most important mannequin is the Saga, which once more led the pack with 140 models in August. Proton has shipped a complete of two,110 models to its worldwide distributors this 12 months. Final month, Brunei set a month-to-month document with 120 models bought there.
“As considered one of our first export markets, Proton has an extended historical past with Bruneian automobile patrons stretching again to the unique Proton Saga. Due to the painstaking efforts of Pad Motors Proton Brunei and our newest vary of clever fashions, the model has undergone a rejuvenation within the nation resulting in reaching a document gross sales month in August,” Roslan mentioned.
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