A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will doubtless go for an electrical car inside the coming decade. A superb portion of non-EV drivers at the moment are additionally contemplating an electrical automotive for his or her subsequent buy.
As famous by Accenture, its survey includes 6,000 automotive consumers throughout the USA, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to change their technique in order that they’ll break into mainstream prospects which might be nonetheless cautious of electrical automobiles.
General, the outcomes of the survey are optimistic for electrical automobiles. A complete of 47% of drivers famous that they’re satisfied the longer term belongs to electrical automobiles. A complete of 57% of drivers, alternatively, are anticipated to undertake an electrical car inside the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automotive for his or her subsequent buy.
NEWS: Accenture has launched a brand new research about EV adoption.
Highlights:
• 57% of drivers can have adopted an EV inside the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t at present personal an EV stated they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they take into account reliability, security, and worth as main buy standards for his or her subsequent car buy. With these ends in thoughts, Accenture famous that it uncovered 5 distinct electrical car driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view automobiles as sensible instruments; the “Conservative,” which embrace drivers who worth reliability and stay hesitant about electrical automobiles; and the “Frugal,” that are drivers that prioritize worth probably the most.
As per Accenture, a complete of 20% of its respondents might be categorised inside the “Strategist” mindsona section; a complete of 25% might be categorised inside the “Individualist” section; a complete of 21% could be categorised inside the “Carer” section; a complete of 17% could be categorised inside the “Conservative” section; and 17% could be categorised inside the “Frugal” section.
Accenture famous that up to now, electrical automobiles makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the most effective and most technologically superior automobiles available in the market. Tomorrow’s mainstream prospects, such because the “Carer,” “Conservative,” and “Frugal” drivers, alternatively, prioritize various factors. Electrical car makers that may then supply EVs that correspond to the priorities of those buyer segments will doubtless thrive as sustainable automobiles grow to be extra mainstream.
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