They known as it a “gross sales slowdown” in 2024. And certainly, gross sales of all-electric automobiles have not taken off as rapidly because the auto trade’s once-optimistic projections. However EVs nonetheless made up a file 8.1% of new-car purchases within the U.S. final 12 months at 1.3 million models moved and gross sales are persevering with to develop.
Not a nasty 12 months for the all-electric sector, if you have a look at the numbers. These numbers are available from Cox Automotive’s Kelley Blue Guide, which delivered its long-awaited annual U.S. gross sales report at the moment.Â
As we famous beforehand, the fourth quarter of 2024 was an particularly robust one for electrical gross sales, pushed partly by aggressive end-of-year lease and finance offers and fears that the brand new presidential administration might eradicate some or all the EV tax credit. In the long run, electrical gross sales have been up 7.3% yearly, and that 8% electrical market share was additionally up from 7.8% in 2023. So it was a superb 12 months of electrical gross sales for a lot of automakers—however actually not all of them, Cox Automotive experiences.Â
“The beneficial properties in 2024 have been additionally supported by glorious new merchandise, notably from Basic Motors and Honda Motor Co., which collectively bought practically 80,000 extra EVs in 2024 than in 2023,” the report stated. “Hyundai Motor Group and Ford Motor Firm additionally notably elevated EV gross sales final 12 months.”
Nevertheless, “By quantity, Tesla gross sales have been estimated to be decrease 12 months over 12 months by greater than 37,000 models (roughly the quantity GM added). VW and Mercedes-Benz additionally posted considerably decrease volumes in 2024 in comparison with 2023,” the report stated.Â
Tesla Supercharger Community: Opening Up In North America
Certainly, Tesla has been dropping market share for a while now. Blame elevated competitors, an ageing lineup of automobiles or folks being turned off by CEO Elon Musk, or some mixture of these issues, however because the EV sector grows the management of the corporate that kicked all of it off was sure to shrink in the end. Followers have not warmed as much as the styling and excessive prices of Mercedes-Benz’s EVs, and Volkswagen took a significant hit with the ID.4 crossover halting gross sales for about three months.Â
However even with these tailwinds, Tesla stored its EV gross sales crown in 2024. Listed here are Cox Automotive’s prime 10 best-selling electrical fashions within the U.S. final 12 months:
- Tesla Mannequin Y
- Tesla Mannequin 3
- Ford Mustang Mach-E
- Hyundai Ioniq 5
- Tesla Cybertruck
- Ford F-150 Lightning
- Honda Prologue
- Chevrolet Equinox
- Cadillac Lyriq
- Rivian R1S
There are some things we will parse from these outcomes, so let’s dig in.Â
The wins from the Mannequin Y and Mannequin 3 aren’t terribly stunning, given Tesla’s nonetheless class-leading charging community and the rapid-fire worth cuts on the automobiles. It is nonetheless laborious to go incorrect with both of them. What’s much more attention-grabbing is that the Mustang Mach-E stored its long-held third-place slot; the Mach-E has obtained a number of necessary updates and new trim ranges as of late, and it stays among the many first non-Tesla EVs to have the ability to use the ever-present Supercharger community. The Mach-E can also be now the top-selling Mustang mannequin of any variety.
Photograph by: InsideEVs
2025 Hyundai Ioniq 5 Restricted
The Ioniq 5 had an especially robust 12 months, main the cost for Hyundai to grow to be the no. 2 U.S. vendor of EVs behind Tesla. (Third place went to GM and fourth went to Ford, for those who’re curious.) With a local Tesla-style NACS plug from the manufacturing facility and U.S. manufacturing permitting it to attain no matter EV tax credit survive the Trump administration, it might have a fair higher 12 months forward.Â
Whereas demand has certainly slowed for the Cybertruck, it nonetheless edged out the F-150 Lightning as America’s best-selling electrical pickup truck; that is no simple activity. Nonetheless, the truck stays extremely polarizing, and the truth that Tesla entered the truck market however nonetheless could not eke out a 12 months of gross sales beneficial properties is kind of telling.Â
GM clearly had a wonderful 12 months of gross sales, however the Honda Prologue was the actual shock there; as we’ve got written earlier than, it is proof that folks need good EVs from this Japanese model. (The extreme lease and financing offers actually helped as properly.)Â
Photograph by: InsideEVs
Lastly, the Rivian R1S holding its slot within the prime 10 was one other constructive signal for the corporate, which noticed gross sales rise practically 4% in 2024 regardless of a elements difficulty halting new automotive manufacturing for longer than the automaker absolutely wished.Â
However as CES proved final week with firms all around the world targeted on batteries, software program and autonomy, we’re possible in for one more banner 12 months for the expansion of electrified automobiles—and Cox Automotive’s analysts agree. “In reality, within the 12 months forward, one out of each 4 automobiles bought will possible be electrified not directly—a hybrid, plug-in hybrid or pure EV,” the report stated. “One factor is for sure: Every year, extra electrical automobiles with superior battery know-how are making their means onto America’s roads.”
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